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We have always been the ‘eat
everything that’s there" kind of people

We never thought much about what we consumed, given our busy lifestyles and the constant availability of fast, cheap and tasty foods. After years of eating this way, we didn’t feel good, nor did we look good. Though gyms and workout studios were popping up left and right, it was still difficult for us to find simple and wholesome food in the city. That’s when we decided to make a change and created the PÜRA VÏDA brand.

PÜRA VÏDA was founded in 2014 with the intention of providing healthy, convenient and nutritious snacks and treats delivered straight to your door. This brand came about through passion for cooking, fitness and pure enjoyment for sharing our food with others.

We wanted to share the idea that eating wholesome food shouldn’t be boring or plain but extremely tasty and enjoyable. We strive to use locally sourced, organic ingredients to create our range of sweet and savory snacks that are free of refined sugar, preservatives and additives.

Our products are made in our awesome kitchen in Jakarta, Indonesia with love.


Cheers to your health and happiness,
Shalindra, Vanessa and Krizia.

Our Philosophy

We are not vegetarians, vegans, paleo, raw foodies or extremists in any way. We don’t count calories, kilos or points. We believe in one simple philosophy - that eating wholesome and real foods is the key to taking control of your health.

Lastly, we encourage you to find balance in all areas of life: nutrition, relationships, career and love of self. Once you find your center, we believe that everything else will fall into place. Try it out for yourself! We are here to help you on your journey to health and happiness.

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